What I learned from ”Tuotteistajan pikaopas 3.0”

Productization is a way of thinking: it’s a way to make your own expertise visible, understandable and repeatable loud and clear.

Your product has to be customer-oriented: make purchasing easy, figure out a good name, be clear about the features and purposes of the product right from the start. Be clear about the final price and subject matter. How to purchase the product easily, specify the product and make the customer to feel safe and that there is no risks. Be transparent.

Productization is more than just packaging a service. It is a way to clarify your own expertise and make it understandable and purchasable for customers. It is important to focus on one customer group and their problems, rather than trying to offer a solution to everyone. In this way, the service can stand out positively and be more appealing. Productization makes work more efficient and predictable. It requires courage to narrow down and simplify your offering, but at the same time, it brings a lot of clarity and focus.