Expert Work used to be the dream back in the days, but nowadays experts have to also prove their financial value. Increasing billing pressure, constant interruptions, and competing demands make experts work stressful and hard. Burning out benefits no one, to the expert or the customer. So experts need to regain focus and control over their work, so that they don’t burn out. 

One effective solution is Productizing expertise. By turning a service into a clearly defined repeatable offering. By this way experts can work more efficiently and it reduces work stress, improves profit, and still delivers customer specific solutions. Productized services have been stated to be easier to sell, market, price, and scale. While still allowing time for learning and development to for the experts

In the guide it uses restaurants as a good metaphor. A successful restaurant doesn’t customize everything from scratch, but instead rely on strong and successful formats, divisive choices, and clear concepts. It’s the same logic that applies to expert services. Productization does not eliminate customization but it frames it in a structured environment. 

A well productized service reduces dependence on individuals, which makes it easier for customers to buy with lower perceived risk, and improves long term business value. Over all productization helps the experts shift from hard, stressful environments into sustainable, profitable, and meaningful work. 

But a poorly productized services are hard to price, sell, explain, and manage. A good productization should be able to clarify what a service includes, who it’s from, who is responsible, the costs, and how it can differ from other alternatives. 

Focusing on the customer is always necessary. Services should be built around clearly defining customer problems, emphasizing benefits over features, the reduced risks, and creating the buying experience simple and easy. The trust of the customer is created through clarity, professionalism, references and transparency. 

By modularizing your services, documenting expertise and making a healthy economic system. Companies can grow sustainably, improve customer experience, and reduce independence of individual experts.