Business Card and Logo

Käyntikortti

In the process of business card, i came up with couple of different ideas and this was the one that resembles me the most in my opinion. Sugar is my maiden name, actually Şeker in my own language.

The logo needed to be interesting yet not very complicated or overwhelming. So the start point of it was the golden rectangle, perfect for a goldsmith.

First we started in Rhino to make the logo and then continued with Adobe Illustrator to change the color, font etc and finally finished with Adobe InDesign for the final look. When i was checking examples from nature i have seen a beautiful snail shell and liked it super much so that is what i am inspired of in the design of this beautiful and also mathematically perfect logo.

I think this logo really looks nice,very simple yet elegant and interesting as well as the name of the brand itself.